Advertising in NewCondoInvestor.com and NewCondoRatings.com

NewCondoInvestor.com and NewCondoRatings.com launched in 2005 establishing a niche market providing information for potential buyers of new high rise condominiums. The real estate market has changed a lot since then and while there are fewer buyers out there today, there is still an active and healthy interest in buying upscale condominiums. Buyers are far more savvy today than a few years ago and this desire to thoroughly research their purchase decision brings them to our website. We are one of the few providers of independent and objective reviews and ratings of new condominiums. We were the first to review and compile information on the cruise ship condo market. We continue to compile news, information, and reviews. Our exclusive market study reports are constantly updated with a new market added annually.

Why Advertise Here?

• Superior Search Engine Niche Traffic

• National and Global Interest

• Exceptionally Cost Effective

Quite honestly, our website traffic is not measured in the millions of visitors. But, the visitors that we do get are seeking very specific condominium information. Our search engine referral statistics demonstrate this. For example, below is a sample of search traffic for just a few days (this only shows traffic from search engines, not all traffic):

Our website serves as a conduit for those seeking information on new condo markets or specific buildings. It's expensive for advertisers to try to reach this niche market through conventional media, such as print ads. And, while advertisers can build their own website, these typically don't generate effective search engine results because the Java/Flash that those sites are typically built with are difficult to analyze or not read at all by the automated search engines.  While they provide good information in an attractive format, those sites are useless if no one can find them.  More important statistics:

• Over a third of our visitors stay on the site for more than 5 minutes

• The average visitor sees 4 pages per visit

• Over 90% of hits are first time visitors

Another consideration is geographic location. Often, potential buyers are out of state or in another country. A developer's models or the local Realtors are good ways to generate information locally but attracting a national audience is challenging.  NewCondoInvestor.com and NewCondoRatings.com attract interested visitors from all over the world. For example, we commonly see traffic reviewing our Las Vegas reports from places like New York and San Francisco.  Below is a snapshot sample of visitor traffic showing the geographic diversity of visitors on a day in January, 2007.

Let's face it, there's no point in advertising to an audience who is only mildly or not at all interested in your product. Although general newspaper ads generate some awareness, it is difficult to connect directly with prospective customers.  Pay-per-click ads can be more effective if they show up on the right websites. But they are often jumbled in with competing ads. Display ads on websites that visitors come to specifically to research what you are offering can be the most effective of all. Especially when the ads are in prominent locations on the web page and very relevant to the content.  That's why advertising here is highly desirable. In the real estate business, profits on a single sale (whether selling a single unit or a commission on a sale) can be significant but finding the prospective buyer is often the hardest part. NewCondoInvestor.com and NewCondoRatings.com offer you an audience already interested in your product.

Online advertising typically follows the mass market advertising pricing methodology. For example, you might pay $30 per thousand page impressions for a display ad or $1.00 per click for a PPC ad. But, that can get expensive because the audience for those ads is very large and most will not even be interested in your ad.  Some examples:

$30 CPM for an ad in a small website that delivers 20,000 page impressions. Total monthly cost would be $600. Out of 20,000 page impressions, how many people would be interested in new condominiums? Obviously, this depends on the site. Conversion rates vary considerably. Chances are, the only way to find even a handful of people interested in buying a new condo is to expand the scope of the traffic volume considerably. But, costs go up considerably. 100,000 page impressions would run $3,000 per month.  Pay per click can be more effective but a lot of traffic may just check out your ad and leave with no conversion whatsoever.

A fixed cost display ad can be much more targeted on a site like NewCondoInvestor.com or NewCondoRatings.com because visitors to the site are already on the site to find condo information. It's like Disney advertising their latest movie at the entrance to Disneyland--visitors are already predisposed to be interested.

We can even work with you to custom design a campaign. Whether you want to be on our home page, on one of our archive pages, or on our reports pages (which can be particularly effective), we can get the right message out to the right prospects.

Email for an advertising media kit: advertising@newcondoinvestor.com

 

 

 

 

 

 

 

 

 

 

 

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